Using the Google Maps API to book the perfect ride

The number of transportation booking apps—taxi, rideshare, shuttle, and limo to name a few, has exploded over the last few years primarily due to the increase in GPS enabled smartphones, fast and reliable mobile connectivity and simple, secure payment options.

These apps offer real benefits to customers, drivers and taxi booking companies and location play a critical role for all of them. Google Maps APIs enable many feature-rich capabilities that can provide the best location-based information and user experiences for booking and tracking the perfect ride.

This paper will describe how the different Google Maps API can provide the best location-based information and user experiences for booking and tracking the perfect ride, leading to greater customer satisfaction, optimised routing and ride matching as well as better driving analytics.

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